Why should you choose Animated Video over Recorded Video?

Why do marketers opt for an animated movie instead of a standard video?

In recent years, video has emerged as the most significant medium for the transmission of information. The most watched type of videos online right now are animated ones. You could wonder, "Why?" Why do marketers opt for an animated movie instead of a standard video? In this article, you’ll find what are the characteristics of animated videos and regular videos, as well as what differentiates them from each other.

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In recent years, video has emerged as the most significant medium for the transmission of information. The most watched type of videos online right now are animated ones. You could wonder, "Why?" Why do marketers opt for an animated movie instead of a standard video?

In this article, you’ll find what are the characteristics of animated videos and regular videos, as well as what differentiates them from each other.

Let’s start with the basics.

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What are Animated Videos?

Animation is an art concerned with drawing sketches of an object and showing them in a sequence to make them look like a moving and living thing. The sketches are made by a professional artist, and once they are done, they’re put into a computer where some manipulations are done to illustrate the wanted story.

What are Recorded Videos?

Recorded videos are made with a video camera, and you can start shooting anywhere and anytime you want. You don’t even need a person as you can shoot nature or whatever comes to your mind, and then see the video on your TV by connecting the camera to the TV.

A professional video recording will need a crew, a team of experts, with specialized equipment. A crew is only necessary when the video that you’re making needs to show real people doing real actions, this creates credibility that animations can’t convey.

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What are the differences?

Creation Toolkits

Without using any tools or software, it is impossible to create videos or animations. The first thing that makes animation and video different is how it’s made. It may be beyond your resources to purchase the cameras, tripods, lighting, and microphones needed for a recorded video.

On the other hand, you only need a computer or laptop, animation production software, and someone to draw the sketches and produce the animations if you are unable to do it yourself in order to create an animation.

Video Marketing

Video marketing that uses animation performs better than video marketing that uses video. Given that it consumes almost half of our brain's resources, vision is seen as the dominant sense. Visual information is therefore processed 60,000 times faster than text.

Creation Times

Creating and editing a video is fast. It would be best to have a proper script, camera, and sound, which can be done quickly. The editing time depends on the type and how long the video is.

Animation is pretty time-consuming. The creator has to work on the sketch and then work on different tools for creating the animation.

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Conclusion

Choosing a style for your video includes a variety of factors. A live-action video would be more suited to promote your business. Contrarily, the animation is simpler, less expensive, and does a better job of explaining complicated concepts.

Everything ultimately comes down to what you require for your company. Would you like to discuss interesting topics for your business? Contact our staff right away.

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