What is the pre-production stage of a video?

Pre-production is where you will map out the plan for your video.

By the end of this article, you’ll figure out what you’re going to produce, who you’ll be producing for, what resources you’ll need to get the video made, and how long the production period will be.


The first phase in producing a video is pre-production. Essentially, pre-production is where you will map out the plan for your video.

By the end of this article, you’ll figure out what you’re going to produce, who you’ll be producing for, what resources you’ll need to get the video made, and how long the production period will be.

Set your main goals from the start

Before you even begin planning, you need to define the objectives behind this video. Like any other type of content, a video needs a goal from the very beginning to guide the project and measure whether or not it’s a success.


Figure out who will watch your video

A successful video knows who it’s speaking to. Conduct interviews, ask for feedback, trawl your social media pages to find out who’s connecting with your brand, and ask them questions.

Find the core message of your video

Think about what your audience should want to do after watching your video and work backward from there.

Once you’ve got that, figure out what your audience needs to see in your video in order to take that action.

Write a script that fits your future recording

With your strategy and creative approach developed, it’s time to write a script. Make your script natural and engaging, using easy-to-understand language that’s targeted to your audience. Where possible, be concise so that the video isn’t unnecessarily long.

Create the storyboard for your video

Storyboards enable you to visualize how your video will be shot, and what you’ll need to animate or source footage for.

They will help you translate the ideas in your head into tangible, visual goals that are closely aligned with parts of the script.


Scout locations to record in

Assuming your video is live-action (rather than animation or motion graphics), you'll need to find shooting locations.

For a short video, shooting inside a room with a plain background will suffice. But if you need to shoot outside or at specific locations, you’ll need to get permission ahead of time.

Gather the necessary equipment

As a starting point, you'll most likely need a camera, a microphone, and lighting. Depending on where you're filming, you may need additional lighting, heaters, a generator, and a computer to power any displays used for graphics in the backdrop.

Cast talent

By this point, you should have a good notion of what kind of video you're shooting and whether you need to cast talent. There are several websites that may link you with freelance voiceover artists.

Set a time for the shoot

Your strategy is complete. All that remains is to create a schedule for the shoot day.

Structure your plan around how much you need to film, the distance between places, and the availability of your performers.

If your film is becoming a large production requiring several of these aspects, you may want to consider hiring an experienced producer to help oversee the shoot.

Congrats! Now you know what pre-production means and the factors that influence the success of your final video product. If you want to get to the next step, the Production of your video, don’t hesitate to check our blog post:


Impact-media provides comprehensive video production services and the greatest video quality available for whatever type of event you are presenting.

Check out how you can breeze through the most difficult portion of your video production like a hot knife through butter.

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