Most of you are able to distinguish between 2D and 3D animations without any difficulty. Yes, it's simple. Toy Story is a 3D animation, but The Little Mermaid is a 2D one. We are all aware that compared to 2D videos, 3D videos offer a more dimensional experience with a variety of views.

However, when it comes to selecting the best video content for your projects, the dimension is not the only important consideration. So, which works better for your project, 2D or 3D animation? Let’s find out…

2D animation is the practice of creating motion in a two-dimensional space. The 2D animation technique is used in cartoons, advertisements, product videos, and brand videos such as infotainment or instructional videos.

The movement is represented by drawings, which are then arranged into succession to create the illusion of a continuous motion.

3D animation is the practice of developing 3D models and animating them in a digital setting with the use of computer software. 3D animation is much more challenging than 2D animation since it involves modeling, animation, and rendering.

3D animation is often used in video games, motion pictures, and cartoons, and is normally created for high-end animation.

Target Audience

Your target audience should be your top priority. If you need to explain something, a 2D explainer film is an easiest and most entertaining method to do so. 2D videos are excellent explanation videos.

While 3D videos are far more realistic, a 3D video would be an excellent choice if you wanted to showcase a new product, such as a smartphone.

Pricing

When choosing the best video animation method for you, pricing is something else you might want to take into account.

Generally speaking, 2D video animation is a lot more affordable than 3D animation. This is merely a result of the fact that 3D animation is significantly more difficult than 2D, necessitating a longer animation process. When it comes to creating video animations, time truly is money.

Turnaround Time

For obvious reasons, it is quicker to create 2D videos than 3D animations, therefore they may be produced much more quickly. The typical turnaround time for a 2D video is six weeks.

A 3D video, due to the more complex animation process, can take months to produce depending on the length and complexity of the animation.

Well, if you want to create a high-quality, low-cost video animation quickly, 2D animation is the way to go. If money and time are not an issue, 3D animation is an excellent choice.

Both 2D and 3D animation techniques are great ways to reach, engage, and convert your target audience in marketing films. 2.5D animation can help you acquire a 3D look without breaking the bank or your deadline if you're torn between the two.

Each animation has its own style, and what you choose for your company is determined by your goals, target audience, and other considerations. In any case, adopting video marketing can keep you one step ahead of your competitors.

And if you want to find the right style and what would work best for your company, you could have a chat with the Impact-Media team and they will help you with every question you have. So don’t hesitate to contact them, because nailing your animation from the first time will save you a lot of time and money.