If you've ever seen an event live broadcast, you are aware that mistakes can occur at any time. The camera could malfunction, the presenters could lose track of their script or go off course, the Wi-Fi could go out, etc. Even if everything goes according to plan, there is still cause for concern, especially if the stakes are high or there are more than a few thousand spectators. This is true even if there is a high likelihood that everything will be fine. While this is an enticing option, the pre-recorded film is unlikely to be as valuable as a live event. This article clarifies why live streaming is preferable to pre-recorded content for you. But first, let's define the terms "live video" and "pre-recorded video."
If you've ever seen an event live broadcast, you are aware that mistakes can occur at any time. The camera could malfunction, the presenters could lose track of their script or go off course, the Wi-Fi could go out, etc.
Even if everything goes according to plan, there is still cause for concern, especially if the stakes are high or there are more than a few thousand spectators. This is true even if there is a high likelihood that everything will be fine.
While this is an enticing option, the pre-recorded film is unlikely to be as valuable as a live event. This article clarifies why live streaming is preferable to pre-recorded content for you. But first, let's define the terms "live video" and "pre-recorded video."
In a nutshell, live video content is a video that is streamed live from your preferred platform (Facebook, YouTube, LinkedIn, Twitch, and so on) and interacts in real-time with all viewers.
Live streaming is a wonderful approach to boosting the awareness of your video content. Because of the technological improvement of streaming, people may get to know the company up close and personal.
Pre-recorded videos are excellent resources for regular streaming. It is easier for people to comprehend your point of view when you communicate it in a more organized manner. While you can always be prepared for your upcoming event by adequately organizing it, there's no disputing that pre-recorded videos can be altered. Aside from the raw appeal of live recordings, pre-recorded films can help you incorporate high-quality makeup into the material.
Increased engagement: According to Facebook, live-streaming adds a level of engagement because the feeling of watching your favorite sporting event, for example, isn’t the same as watching it pre-recorded.
Opportunity to listen: Because live streaming is essentially about the community, it allows you to listen to the public - whether it's employees, partners, or customers - and respond in real-time.
Increased authenticity: While many of us strive for perfection in live events, some of the most memorable moments occur when we are simply being ourselves. Live video delivers a level of authenticity that pre-recorded events simply cannot match.
Higher ROI: Attendees who watch a live event are more likely to convert into prospects than those who view the recorded version. This is critical for anyone that relies on video for lead generation.
Less time involved: Because there is less production involved with live-streamed video, it usually takes less time. A live event does need a significant amount of time, but pre-recorded events require more heavy lifting and production values.
Also, for those wanting ultimate perfection, pre-recording an event may necessitate multiple attempts until the desired edit is obtained.
Do you still have concerns about holding a live event? Engaging an organization that specializes in delivering live video events, such as Impact Media, is one of the greatest ways to alleviate your fears.
Our skilled team brings expertise to every customer event, ensuring that even the most high-profile live events are presented as professionally as any television broadcast.
With a video showing no signs of slowing down anytime soon, it's more important than ever to select the best format to captivate your audience. If you want a stress-free live event, I’m advising you to contact Impact Media.
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